Mr. Max

Branding + Logo Design

For my rebrand study, I chose a local Japanese traditional Izakaya restaurant called Mr. Max. Intimacy. Warm. Authenticity. These were the three terms I stayed true to as I deconstructed and reconstructed the brand. The use of a warm palette reflects the heartfelt welcoming environment of Mr. Max. I used brushstroke textures to capture its dedication and effort to offer authentic Japanese food and culture.