UTD x Capital Factory

Branding + Event Design

The University of Texas at Dallas’ Office of Research and Innovation traveled to Austin during SXSW to showcase select researchers and demonstrate how the University’s research is helping to reshape the future. More than 650 attendees experienced firsthand the cutting-edge research in rapid sensor technology, biomedical devices, artificial intelligence and virtual reality being conducted by UTD’s leading innovators.

The branding created for this event was aimed to be futuristic and fun while upholding the university’s mission, approachable to both the public and potential research partnerships. A wide variety of graphics, following this branding, were also created from large window vinyls, LED walls, brochures, informational post cards, banners, way-finding graphics, swag and more.